For many growing ecommerce brands, SmartrMail offers a friendly, straightforward way to start with email marketing. It’s simple, easy to set up, and helps merchants send newsletters without much effort. But as your business evolves — adding more products, more customers, and more sales channels — SmartrMail’s simplicity can quickly become its ceiling.
That’s where Maropost Marketing Cloud changes the equation. Built for growth-focused retailers, it offers the same ease of use but adds the power and intelligence needed to scale: real-time data, omnichannel automation, and AI-driven segmentation that actually drives repeat revenue.
So, how do the two compare?
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Simplicity vs scalability
SmartrMail’s core strength is accessibility—it’s designed to make email marketing approachable for small stores. But as soon as you want to personalise campaigns, automate customer journeys, or combine email with SMS, it starts to show its limits.
Maropost Marketing Cloud, on the other hand, was built for brands that have outgrown those boundaries. It keeps the drag-and-drop simplicity that teams love, but layers on the sophistication growing businesses need: enterprise-grade performance, built-in automation, and support that scales with your ambitions.
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Smarter segmentation that drives sales
Segmentation is where many brands start to feel the gap. SmartrMail offers basic list targeting, but lacks the depth to analyse behaviour over time.
Maropost Marketing Cloud includes Advanced Customer Intelligence and RFM segmentation (recency, frequency, monetary value) right out of the box. It identifies your best customers, spots those at risk of churn, and automatically adjusts campaigns to bring them back.
The result? You’re not just sending more emails; you’re sending smarter ones that drive measurable revenue.
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Personalisation beyond templates
SmartrMail’s product recommendation features are helpful for small stores, but limited in scope. They rely on static rules rather than learning from real customer behaviour.
With AI-powered product recommendations, Maropost takes personalisation further. The platform automatically suggests complementary products or similar items based on product categories —no manual setup required.
This kind of real-time personalisation helps brands increase average order value and turn one-time buyers into loyal repeat customers.
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Omnichannel marketing from one dashboard
In today’s market, email alone isn’t enough. SmartrMail offers native SMS alongside email campaigns, giving merchants a simple way to reach customers on multiple channels. But its SMS capabilities are limited to a small number of supported countries — which can restrict reach as brands expand internationally.
Maropost Marketing Cloud goes further. It unifies email and SMS in a single dashboard and enables text messaging anywhere in the world. That means consistent messaging, easier automation, and complete visibility across all channels — powered by real-time customer data.
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Real-time data, real results
SmartrMail connects to ecommerce platforms but isn’t deeply integrated. Data updates can lag, meaning lists and automations aren’t always accurate.
If you have a Commerce Cloud or Neto store, Maropost Marketing Cloud integrates natively, syncing product, order, and customer data in real time. Every interaction—from a website purchase to an abandoned cart—is instantly available for segmentation and automation. That immediacy translates to better targeting, cleaner data, and faster results.
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Proof it works
The difference shows in real-world results.
Altapac, one of Australia’s leading automotive retailers, grew online orders by 200% after adopting Maropost Marketing Cloud. With 72,000 SKUs across five brands, Altapac unified its stores and marketing into one ecosystem—unlocking automation and scalability that entry-level tools simply can’t support.
Mediscrubs Healthcare achieved 60% growth in B2B revenue and consistently sends 195,000 emails per week with open rates above 33%. Both brands scaled faster by combining ecommerce and marketing under one unified platform.
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Built for growth, not just getting started
SmartrMail helps small businesses get their first campaigns off the ground. But once you’re ready to scale, you need infrastructure that grows with you—not against you.
Maropost Marketing Cloud delivers exactly that: advanced automation, AI-powered personalisation, and real-time data connectivity—all while remaining intuitive and easy to use.
It’s the difference between sending emails and building revenue.
Bottom line:
SmartrMail helps you start.
Maropost Marketing Cloud helps you scale.