SmartrMail makes it easy for ecommerce brands to get started with email marketing. It’s approachable, simple, and helps small teams send their first campaigns without a steep learning curve.
But as your customer base grows, so do your needs — and that’s where SmartrMail begins to feel limited. Managing multiple channels, personalising messages at scale, and getting accurate insights all become harder when your marketing platform wasn’t built to keep up.
That’s when growing brands turn to Maropost Marketing Cloud — the smarter way to scale.
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From “email-only” to omnichannel engagement
SmartrMail makes it easy to manage both email and SMS campaigns, offering merchants a simple way to engage customers on multiple channels. However, its SMS service is currently available in a limited number of countries — which can restrict global reach as brands expand.
Maropost Marketing Cloud brings these channels together at a global scale. It unifies email and SMS within one platform and supports text messaging anywhere in the world, ensuring consistent communication, seamless automation, and complete visibility across every customer touchpoint.
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Smarter segmentation that scales with you
SmartrMail provides straightforward segmentation tools that let merchants target customers based on attributes like purchase history or engagement — great for simple campaigns. But it stops short of true RFM segmentation (recency, frequency, monetary value), and it lacks the flexibility growing brands need to combine multiple conditions or behaviours in one view.
Maropost Marketing Cloud’s Advanced Customer Intelligence takes segmentation further. You can layer and nest rules, mix AND/OR logic, and build segments that adapt dynamically as customer data changes.
For instance: you could instantly identify shoppers who bought in the last 30 days and spent over $200, or opened at least three emails this month — then send them a tailored follow-up or product recommendation automatically.
That level of precision helps marketers focus on the audiences most likely to convert, without manual filtering or guesswork.
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Personalisation that goes beyond the inbox
SmartrMail helps send bulk newsletters; Maropost Marketing Cloud helps send the right message to the right person.
Its AI-powered product recommendations dynamically suggest complementary or similar products based on product categories you choose or on your customers’ purchase history. That means your customers see more of what they love, while your brand drives higher average order values — automatically.
For fast-growing retailers, this kind of personalisation isn’t a luxury. It’s what turns one-time buyers into repeat customers.
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Real-time data, real-time decisions
Because SmartrMail isn’t natively integrated with most ecommerce platforms, data syncing can lag. That delay means campaigns aren’t always triggered by the latest behaviour, and reports don’t always reflect the real picture.
Maropost Marketing Cloud is built differently. It’s natively integrated with major commerce ecosystems, keeping customer, order, and product data in perfect sync. If you have a Neto or Commerce Cloud store, that connection is instant and automatic, giving you a single source of truth for both sales and marketing.
When your data updates in real time, your decisions do too.
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Less tool-hopping, more momentum
Growing businesses often end up juggling multiple tools — one for email, one for SMS, one for landing pages, one for reporting. SmartrMail keeps the entry point simple, but scaling merchants need a single, unified ecosystem.
With Maropost Marketing Cloud, everything — data, channels, analytics, and automation — works from one place. That means less time managing software, and more time growing your business.
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Proof that it works
Altapac Automotive, a leading Australian retailer, achieved 200% growth in online orders after adopting Maropost Marketing Cloud. With 72,000 SKUs across five brands, they now automate marketing and merchandising in real time — a level of scalability that entry-level tools simply can’t match.
Mediscrubs Healthcare saw 60% growth in B2B revenue and sends more than 195,000 emails each week with open rates above 33%. These brands aren’t just communicating more — they’re converting more, thanks to real-time data and automation that grows with them.
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The smarter way forward
SmartrMail is perfect for getting started. But once your brand moves beyond newsletters and needs a full-funnel approach, simplicity alone won’t sustain growth.
Maropost Marketing Cloud offers a smarter, faster way to scale — combining advanced automation, built-in intelligence, and native data connectivity into one platform that keeps your marketing effortless and effective.
It’s not about switching tools — it’s about unlocking your next stage of growth.