SmartrMail is a strong entry point into email marketing. It’s intuitive, quick to set up, and helps small businesses stay connected with their customers. But for fast-growing ecommerce brands, simplicity eventually turns into limitation.
When customer lists expand, channels multiply, and data demands precision, SmartrMail’s limited approach can hold you back. That’s why more brands are turning to Maropost Marketing Cloud — a platform built to deliver real-time insights, seamless automation, and measurable growth at scale.
-
From basic sends to predictable revenue
SmartrMail helps you send emails. Maropost helps you build repeatable revenue.
The difference lies in Customer Intelligence — Maropost’s built-in analytics that identify your most valuable customers, track lifetime value, and trigger campaigns automatically. With RFM + brand engagement segmentation, you can re-engage lapsed buyers, reward loyal ones, and create automated journeys that drive repeat sales without guesswork.
This data-first approach transforms email from a communication tool into a revenue engine.
-
Real-time data, real results
In ecommerce, timing is everything. Delayed syncs or partial data updates can mean missed opportunities.
Maropost Marketing Cloud syncs customer, order, and product data in real time. That means when a shopper buys, browses, or abandons a cart, your marketing reacts instantly.
If you have a Commerce Cloud or Neto store, this integration is native — delivering seamless connectivity between your commerce and marketing data. The result? Every campaign is timely, relevant, and informed by the most accurate insights available.
-
Omnichannel marketing that actually connects
SmartrMail supports both email and SMS campaigns, making it easy for merchants to engage customers across multiple channels. However, its SMS availability is limited to a few supported countries — which can restrict reach for brands operating internationally.
Maropost Marketing Cloud delivers the same simplicity, but at global scale. It unifies email and SMS within one platform and supports text messaging anywhere in the world, giving you a complete picture of customer engagement. You can create journeys that span both channels, ensuring consistent communication, stronger conversions, and a truly connected experience — without managing multiple tools or data sources.
-
Case in point: Real brands, real growth
Altapac Automotive — one of Australia’s leading automotive retailers — grew online orders by 200% after adopting Maropost Marketing Cloud. Managing 72,000 SKUs across five brands, Altapac now runs its entire marketing operation within a single ecosystem, using automation and segmentation to drive ongoing growth.
Mediscrubs Healthcare, a medical apparel manufacturer, achieved 60% growth in B2B revenue while sending 195,000 emails per week with open rates exceeding 33%. By centralising marketing and commerce through Maropost, Mediscrubs gained the agility and insight needed to engage both B2B and D2C customers more effectively.
These brands didn’t just modernise their marketing — they unlocked new revenue streams by connecting every part of their customer journey.
-
Efficiency that grows with you
Managing marketing shouldn’t get harder as your business scales.
Maropost Marketing Cloud consolidates the tools you need into one platform — automation, segmentation, analytics, hosted landing pages and messaging. This reduces tool sprawl, improves deliverability, and gives you a single view of performance. It’s how growing teams stay lean while delivering enterprise-level results.
-
Built for growth, not guesswork
SmartrMail gives you simplicity. Maropost gives you flexibility — with the intelligence and automation that modern ecommerce demands.
From smarter segmentation and AI-driven recommendations to native integrations and multichannel journeys, Maropost Marketing Cloud equips growing brands to scale without complexity.
It’s not just about sending messages. It’s about connecting data, channels, and customers — to build the kind of marketing that grows revenue predictably.
Bottom line:
Growing brands move beyond SmartrMail not because it’s bad, but because they’ve outgrown it.
Maropost Marketing Cloud is the platform that meets them where they’re going, not where they started.