When Jason and Penny Dacey first started Mediscrubs in 2007, it was a side hustle run from the kitchen table. Today, it has grown into one of Australia’s leading providers of medical uniforms — supplying scrubs to individual healthcare workers, large enterprises, and even universities.
But with growth came new challenges. Managing 25,000+ SKUs, meeting the needs of enterprise clients, and keeping up with the fast pace of online sales demanded more than their old WordPress setup could handle. Plugins broke, pages loaded slowly, and handling custom embroidery orders became almost impossible.
The Mediscrubs team knew they needed an ecommerce solution that could scale with them — and that’s where Maropost came in.
From kitchen table to enterprise-ready
In 2022, Mediscrubs migrated to Neto by Maropost. Neto’s flexibility enabled Mediscrubs to deliver features competitors couldn’t, like a fully interactive embroidery tool where customers can upload logos and preview designs in real time.
To take it further, Mediscrubs worked with Otus Technologies, a Maropost partner, to customise Neto extensively. Together they built private B2B portals and streamlined complex workflows that previously required manual effort.
“Features like our embroidery customisation simply wouldn’t be possible on other platforms. Neto makes it easy.” — Jason Dacey, Director and Co-owner, Mediscrubs
Scaling B2B with private portals
One of the biggest breakthroughs has been the use of Neto by Maropost to build private, branded portals for enterprise clients such as Bupa and Southern Cross University.
For Southern Cross University alone, Mediscrubs onboarded 4,500 students through a dedicated portal for clinical placement uniforms. This type of enterprise acquisition would have taken years through traditional D2C marketing.
“We haven’t done a pitch where the client hasn’t loved the portals. Everyone sees the value immediately.”
Driving revenue with Marketing Cloud
Mediscrubs also shifted its marketing from Klaviyo and Mailchimp to Maropost Marketing Cloud, which gave the team direct access to ecommerce data for smarter campaigns.
The results speak for themselves:
- 195,000 emails per week (65,000 contacts, 3 campaigns)
- Open Rate: ~33.3%
- CTR: ~15.8%
- Click-to-Open Rate: ~47.4%
Creative tactics like their “Hour of Power” flash sales have been game-changers, driving transaction spikes every 30 seconds during promotions.
“Email has overtaken paid ads as our biggest revenue driver — and that’s thanks to Maropost Marketing Cloud.”
The results
With Maropost powering both ecommerce and marketing, Mediscrubs has achieved:
- 18% year-on-year revenue growth
- B2B share of revenue growing from 25% to 40% in just one year
- 25,000+ SKUs managed efficiently, including embroidery options
- Email now contributing more than 30% of sales, outpacing paid ads
“Thanks to Neto by Maropost, we’ve built private portals that look and feel like the client’s own business — and every client we’ve shown them to loves the solution. Instead of chasing D2C leads, we’re winning enterprise clients of scale. B2B is now the engine room of our growth, and with Maropost, we’re only just scratching the surface of what’s possible.”