Marketplace expansion is one of the fastest ways to grow revenue—but it often comes at the cost of operational complexity.
Managing multiple integrations, keeping inventory in sync, and maintaining consistent product data across channels can quickly become overwhelming.
In our recent webinar, “Neto x CrescoData: Scaling to 30+ Marketplaces Without Operational Complexity,” we explored how retailers are overcoming these challenges by connecting Neto with CrescoData’s Marketplace Maximizer — enabling them to scale across 30+ marketplaces through a single integration.
If you missed it, you can watch the full session on-demand—but first, here are 7 key insights:
1. The opportunity is massive—but so is the shift in consumer behaviour
The numbers alone tell a compelling story.
According to the Australia Post eCommerce Report 2026, Australians spent $82.6 billion online in 2025, with $18.9 billion flowing through marketplaces alone. That’s a significant share of total ecommerce—and it’s growing.
But what’s more important is how customers are behaving.
Today’s shoppers:
- Browse across multiple channels before purchasing
- Compare more, switch brands faster, and wait for deals
- Discover products on social media and marketplaces—not just brand websites
As Simon Kelly put it during the session:
“Channel presence is a new loyalty strategy—if you're not visible where your customers are shopping, you're not even in the consideration set.”
In other words, being on marketplaces isn’t just about growth anymore—it’s about staying relevant.
2. The real challenge: complexity kills momentum
While marketplaces open up new revenue streams, they also introduce a hidden cost: operational complexity.
Every new channel comes with its own:
- Listing requirements
- Pricing structures
- Inventory rules
- Integration challenges
Without the right systems in place, scaling quickly turns into juggling spreadsheets, disconnected tools, and constant firefighting.
And that’s where many retailers get stuck—not because demand isn’t there, but because operations can’t keep up.
3. Why centralisation is the foundation of scale
One of the biggest themes from the webinar was simple: you can’t scale what you can’t centralise.
Retailers trying to manage marketplaces individually often end up duplicating effort across platforms. The smarter approach is to build a single source of truth—for products, inventory, and orders.
That’s where platforms like Neto by Maropost come in, helping unify ecommerce, POS, and operations in one place.
When your data is centralised, everything else becomes easier:
- Listings stay consistent
- Inventory stays accurate
- Orders flow seamlessly
And most importantly—you free up time to focus on growth.
4. From 3 marketplaces to 30+: the role of integration
Of course, centralisation is only part of the equation. The real unlock comes from integration.
Through the partnership between Neto and CrescoData, retailers can now access 30+ marketplaces through a single integration using Marketplace Maximizer — which connects Neto to marketplaces and manages listings, inventory, and orders in one place. In simple terms, Neto acts as your source of truth, while Marketplace Maximizer handles the connection to marketplaces.
Instead of treating each marketplace as a separate project, you can:
- Launch your entire catalogue faster
- Manage everything from one interface
- Expand into new channels without increasing operational overhead
Or as highlighted in the webinar:
It’s not just about adding more channels—it’s about scaling them without the headaches.
5. Automation: the difference between growth and burnout
If centralisation is the foundation, automation is what makes scale sustainable.
One of the most powerful features demonstrated in the session was the ability to automate marketplace operations using rules within Marketplace Maximizer.
For example, retailers can:
- Apply stock buffers across all marketplaces
- Adjust pricing per channel
- Modify product titles or attributes without changing core data
- Set marketplace-specific conditions automatically
This means fewer manual updates, fewer errors, and far less time spent managing day-to-day operations.
It’s the difference between managing marketplaces and letting them run efficiently in the background.
6. Not all marketplaces are created equal
Another key takeaway: scaling isn’t about being everywhere—it’s about being strategic.
Some marketplaces offer:
- Higher margins
- Better brand positioning
- Stronger conversion rates
- Massive traffic
- Faster volume
- Opportunities to move inventory
Others deliver:
The right approach is a mix of both.
As discussed in the session, gated marketplaces (like THE ICONIC or David Jones) can deliver significantly higher revenue per seller, while open marketplaces (like Amazon or Kogan) provide scale and reach.
Understanding where your products perform best is key to scaling effectively.
7. Discovery is changing—fast
Perhaps the biggest shift happening right now is where customers are discovering products.
Social media is playing a growing role, with platforms like TikTok driving product discovery—and increasingly, purchases.
At the same time, marketplaces are no longer just transactional—they’re discovery engines.
Many customers now:
- Discover a product on social
- Explore it on a marketplace
- Then decide where to purchase
- One platform to manage your business
- One integration to access multiple marketplaces
- Automated workflows instead of manual processes
- Real-time data across every channel
That means your presence across channels isn’t optional—it’s critical.
So, what does scaling without complexity actually look like?
It looks like:
In short, it’s about building infrastructure that supports growth—rather than holding it back.
This is exactly where tools like Marketplace Maximizer play a critical role—removing the manual effort required to manage multiple marketplaces at scale.
Final thoughts
Marketplace growth isn’t slowing down—but the way retailers scale is changing.
The brands that win won’t be the ones adding the most channels.
They’ll be the ones who can manage them efficiently.
Because in today’s landscape, growth without operational control isn’t growth—it’s risk.
Watch the webinar on-demand
If you’re looking to expand into new marketplaces—or struggling with the complexity of your current setup—this session is packed with practical insights and real examples.
In the webinar, we also walk through how Marketplace Maximizer works in practice for Neto merchants.