.png?width=600&name=Manchester_Collection%20(1).png "Manchester_Collection (1)")
Founded in 1993, Manchester Collection is an Australian bedding and home décor retailer that has grown from a single Melbourne store to seven locations and a thriving national online business. By importing unique designs directly from European factories, the brand focuses on exclusive styles and textures that larger retailers often overlook.
“We look at the niches that larger retailers are neglecting and focus on those — similar to fast fashion, but for bedding,” says Cengiz Sabedinovski, Senior Manager at Manchester Collection.
The situation
When the pandemic struck, Manchester Collection experienced an unexpected surge in online demand. A once Melbourne-centric brand was suddenly shipping products to homes across Australia.
“Overnight, our audience expanded beyond Melbourne — we were reaching homes all around Australia,” recalls Sabedinovski.
With more customers came a new challenge: meeting the growing demand for flexible payment options.
“We knew people were looking for flexibility with payments,” says Sabedinovski. “Afterpay fit that bill perfectly.”
Effortless setup with Neto by Maropost
Because Manchester Collection’s ecommerce site was built on Neto by Maropost, enabling Afterpay was fast and seamless. Neto’s built-in integrations allowed the retailer to activate Buy Now Pay Later without redevelopment or downtime.
“The integration is really superior with Neto,” says Sabedinovski. “Afterpay just needed to work with what we already had — it was a seamless transition.”
With Neto’s robust omnichannel capabilities, Manchester Collection was able to roll out Afterpay across both online and in-store channels, delivering a consistent and convenient checkout experience everywhere customers shop.
The Results
1 in 5 customers now pay with Afterpay
From the moment Afterpay went live, Manchester Collection saw an immediate lift in sales.
“Customers were clearly looking for that flexibility,” says Sabedinovski. “Now, Afterpay accounts for about 20% of all our transactions.”
10% increase in average cart size
Since introducing Afterpay, the brand has seen a 10% increase in average order value.
“With Afterpay, the cart sizes tend to be a lot larger,” says Sabedinovski. “Instead of buying one item, customers order the whole look.”
By reducing the upfront cost barrier, Afterpay allows shoppers to refresh entire spaces — not just one piece at a time.
Enhancing the customer experience
Manchester Collection’s customers are style-conscious and budget-aware, often seeking affordable ways to transform their bedrooms or living spaces.
“There’s pressure from a lot of external factors at the moment,” says Sabedinovski. “With Afterpay, we can tell customers they don’t have to stress — they can get what they want now and pay it off easily.”
He adds that offering Buy Now Pay Later has become essential in modern retail.
“More and more, customers expect you’ll have Afterpay. If you don’t, you’ll lose sales. It’s as simple as that.”
The Neto + Afterpay advantage
- 1 in 5 customers pay with Afterpay
- 10% higher average order value
- Seamless integration through Neto by Maropost
- Instant activation across online and in-store channels
“Afterpay gives our customers control, and Neto by Maropost gives us scalability. Together, they’ve helped us grow.”
— Cengiz Sabedinovski, Senior Manager, Manchester Collection
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All statistics provided by Manchester Collection. Late fees, eligibility criteria and T&Cs apply. Credit checks may apply. Afterpay Australia Pty Ltd Australian Credit Licence 527911.