How to Start Selling Online

Step 2: Design Your Store

After choosing a platform and setting up the basic structure of your site, you need to focus on the design and branding of your store. The design of your site should help customers find what they’re looking for quickly and easily.

The best ecommerce shops should be simple and easy to navigate so that your customer has a great experience, which increases your chance of conversion. Some design best practices to keep in mind include:

• Site speed – Your site must load quickly on both desktop and mobiles. Neto designs for responsiveness which means it loads quickly (and looks great) on both desktop and mobiles.
• Navigation and search – It’s really important that your customers can easily find what they want so make categories and search bars prominent.
• Include high-quality images – Images can make or break whether a customer will buy from you as they’re often the first thing they see.
• Keep it clean – Remove clutter and unnecessary content. Too much text, unrelated images, flashy animations, fonts and colours can be distracting and may even turn away business.
• Use white space - Creating white space helps separate paragraphs of text, graphics, and other sections of your site to enhance the user experience and create a clean look and feel. Plus it makes your site easier to read and interact with.

Your home page is your ‘shop front’ so keep it clutter-free and sleek. This will often be your customer’s first impression of your brand so make it a good one.

Step 3: Build Your Products

After your site is designed, you need to start building product pages and adding product information. The goal of each product page is to entice the buyer to make a purchase. You can do that by including the following things on each product page:

• Compelling headlines – Headlines should include searchable keywords by brand, gender, product, colour, and size (e.g. Nike Women’s Running Shoes Blue/Gray)
• Bullet points – List the most important product specs or benefits for the customer
• Detailed product description - Anticipate your customer’s question and answer them
• Testimonials or customer reviews - This shows that other people trust and recommend your products
• 2-3 high-quality images – Add photos from multiple angles or show the product in use

To ease any customer concerns or doubts it’s a good idea to link to the following pages:

• Buying/sizing guides
• FAQ page
• Shipping prices and information

If you need inspiration for your product pages, check out HubSpot’s list of high-converting product pages.

Step 4: Set Up Shipping Options

The next step in the process is to set up your shipping options. Shipping is an extremely important component for online stores.

You need to plan how to handle the various costs and logistics involved in the shipping process including timing, cost and international shipping.

When deciding on a shipping carrier there are a few things to consider:

• Where are most of your shoppers located?
• What type of products will you be shipping?
• How will weight and shape impact prices?
• Will the carrier pick up products?

From here you can research which carrier will provide the best shipping options for your business.

A few popular Australian shipping carriers include Australia Post eParcel, Startrack,Couriers Please, Toll Priority, Fastway Couriers and Sendle.

Neto integrates with all of these carriers, making shipping your products hassle-free.

Step 5: Set Up Payments

You can’t make sales without getting paid! It’s important to work out what the best payment options are for your business. Payment gateways like Stripe, processes credit card payments for both online and traditional brick-and-mortar stores and securely transfer financial data between your website and the customer’s bank.

Whilst credit cards are for many the default payment option online, research is showing that Millennials and Generation Z are moving away from credit cards, preferring digital options like Afterpay, Zip and Paypal.

The more payment options you offer, the better, as this caters for different types of customers. Neto integrates with many payment options and allows you to meet the needs of your customer.

It's important to know that each gateway option has its own processing requirements and fees, so be sure to research different options to see what best fits your needs.

Step 6: Set Up Your Marketplace Listings

Marketplaces are a great way to open your business up to more shoppers. More importantly, they allow you to rapidly generate sales and reach customers with zero marketing spend.

With the number of marketplaces growing at a rapid rate, understanding the difference between the top marketplaces and working out which is right for you can be difficult.

We recommend starting with these popular Australian marketplaces and expanding from there:

• eBay – a B2B and B2C platform selling new and second hand consumer products. 11 million buyers head to eBay every month.
• Catch – previously catchoftheday, Catch offers a curated marketplace with 4 million shoppers.
• Amazon – the world's largest online retailer, Amazon launched in Australia in late 2017 and attracts 4.6 million shoppers every month.

If you're using an integrated platform like Neto, getting started on these marketplaces is pain-free with the ability to sync your products, descriptions and images straight from the platform. As your products sell, this information is synced back into Neto, keeping your inventory up to date and streamlining your fulfilment process.

Step 7: Set Up Automation

Once you have the bulk of your store up and running, you can then integrate with other services to automate tasks and process. Automation can help with things like:

• Cart abandonment campaigns – Send email reminders about products and purchases that weren’t completed.
• Analytics and website tracking – See who’s clicking on your site, how long they’re staying, and where they’re going in real time.
• SEO tracking – Find out what your customers are searching for and what they’re typing into search engines to find your store.
• Social media monitoring – Automatically post to any social media channel and track interactions with your customers in real time.
• Email list segmentation – Easily market to specific customers and demographics.
• A/B testing – Test out variations of your website, homepage, product pages, and more to see what converts better.

By adding these solutions to your website you can optimise your sales funnel and automate tedious processes. Neto integrates with a wide variety of add-ons to help you get the best results.

Where to From Here?

Following the above steps will help you get started and take the first step towards making a sale online. The good news is pivoting to selling online doesn't have to be a long process, in fact with help, it's possible for you to start online selling in just one week. Start a free trial and speak to our team to get started.