How to Pick the Best Fonts for Your Ecommerce Website

So you’ve got your website design sorted, but you’re stuck at the fonts. It’s always the little things that mean so much. It’s similar to renovating a kitchen in your house. You’ve picked out the appliances, cabinets, back splash, and then you have to pick the handles. Your designer asks, “silver or gold?” It’s such a simple question and a very small detail, but it changes the whole aesthetic.

Not only is it just about the color themselves, gold or silver, but how they work with the rest of the kitchen. Gold can portray a timeless style mixed with traditional appliances, but can appear trendy with clean lines and modern fixtures. Within that, there are still different types of gold and silver. And each type bring a different feeling to the room.

Fonts are the same way! They can change the style of your ecommerce site or enhance what’s already there. Nonetheless, the font on your website is arguably one of the most important parts. The content on your website is your message, but font reiterates this. The key is to have your website style, content, and font to all conclusively point to your brand.

Why Do Fonts Matter?

Much like the the words on your website, your fonts communicates a message. It’s similar to when people say it’s not what you say, but how you say it. The way the message is communicated influences the message. Imagine a flyer for a scary house printed in Comic Sans. The “Boo!” would almost seem comical. It just doesn’t work. This creates a disconnect in the message.

Even if your message isn’t impacted, your credibility might be. Think of the biggest celebrity crush you’ve ever had. And what attracted you to that person? Their confidence, their demeanor, their style, or maybe their physical attributes? Either way, you don’t know the person that well. They are merely an image of sexy, cute, thoughtful, mysterious, or whatever else you’ve deemed them to be crush-worthy. Now imagine your 'cute' celebrity crush comes out with a cheating scandal. Don't seem so cute anymore, do they? Their credibility (as your crush) diminishes because they’ve gone completely against the image you’ve given them.

Using a font that goes against your brand image is just like a cheating scandal. It takes away your credibility. Fonts that don’t align with the brand make the website feel off.

Brands are the image you portray about your company to the public, and therefore you can choose how you’re shown. A font is a choice that can make or break this image!

Choosing the Right Fonts

Fonts are easier to think of when you relate them to characteristics. After all, an image is made of many characteristics. Think of it like this: you’re an advertising agency. You want to portray an image and brand that makes you the best advertising agency in your city. What characteristics would the best advertising agency in your city have? Creative, innovative, out of the box, trendy, and modern, may be some that come to mind.

Now think of these characteristics in terms of fonts. Remember, just because you want to come across as creative, doesn’t mean you’re only creative. You can be creative and modern. Now apply this logic to your font types when using multiple different fonts on your site. Not all fonts on your website have to be crazy and out of the box. In fact, too much of one attribute can overstep another. Too much creative might no longer make you modern. It’s a balancing act, and that’s why font combinations are important.

Font Combination Tools

Found a font you like, but don’t know what to pair it with? It can be overwhelming and that’s why there are font combination tools to help you out. Even if you don’t have a font picked out you can always test out different combinations and see if any resonate with you and your brand.

These are few font combination tools we think would be helpful:

1. Made by Bold Web Design: A new Font combination tool