Car Mods Australia was founded in 2009 with a mission to make performance automotive parts more accessible and affordable. At the time, only a handful of Australian retailers offered quality aftermarket parts — most with heavy mark-ups.
“The mark-ups on the products were just ridiculous compared to the actual cost of getting them into the country,” says Marketing Manager, Ben Holdaway. “There was a hole in the market for importing the best brands at fair retail, and we’ve carried that through.”
Fast forward to today, Car Mods Australia employs more than 40 staff, offers 400,000+ SKUs from over 500 international brands, and serves car enthusiasts across the country — from P-platers to professional racers.
As sales grew, Car Mods Australia wanted to improve checkout flexibility and give customers more control over how they paid. Many performance car parts come with a high upfront cost, and the team recognised that offering instalment options could help customers access the products they wanted faster — without compromising on quality.
That’s when they turned to Afterpay.
“We were one of the first automotive retailers in Australia to offer Afterpay,” says Holdaway. “We thought the car enthusiast should have access to top-quality parts — and shouldn’t be held back by that initial cost.”
Because the business was already powered by Neto by Maropost, integrating Afterpay was simple. Neto’s plug-and-play gateway integration made setup quick and seamless.
“It’s actually quite easy to set up Afterpay,” Holdaway explains. “We just linked it within our Maropost account. Maropost offers so many built-in plug-ins, so it was as simple as linking our account.”
Within days, customers began using Afterpay at checkout — and the results spoke for themselves.
“The day we turned it on, we saw a 20% increase in revenue, and that 20% has continued every day since,” Holdaway says. “Customers using Afterpay spend about 70% more on average. It’s been a real growth driver.”
Afterpay has not only increased average spend, but also opened Car Mods Australia to a new generation of customers — younger enthusiasts who prefer flexible payment options.
“It’s as simple as one click at checkout,” says Holdaway. “Afterpay has definitely opened us up to new customers who are putting more items in their cart.”
Like Maropost, Afterpay is an Australian company — and that local connection makes all the difference.
“We get support whenever we need it,” says Holdaway. “I can email or phone someone and get a response the same day. Afterpay even keeps us updated with marketing strategies and runs Afterpay Day twice a year.”
That commitment to collaboration and customer support aligns perfectly with Car Mods Australia’s own values — a team of passionate motoring enthusiasts who bring their love of cars into everything they do.
“There hasn’t been a single downside to having Afterpay,” Holdaway adds. “It’s been beneficial in every way.”
By combining Afterpay’s sales power with Maropost’s flexibility, Car Mods Australia has built a checkout experience that keeps customers coming back — increasing conversion rates, average order values, and customer loyalty across the board.
“Afterpay and Maropost together have helped us create a smoother, smarter buying experience for our customers — and the results speak for themselves.”
All statistics provided by Car Mods Australia. Late fees, eligibility criteria and T&Cs apply. Credit checks may apply. Afterpay Australia Pty Ltd Australian Credit Licence 527911.