At first glance, Mailchimp looks affordable. But its pricing model hides costs that accumulate as you grow:
So while your campaigns get more sophisticated, your bills grow faster — and your ROI stalls.
Mailchimp stops at cost control.
Marketing Cloud starts with profit optimisation.
What’s the value of an email that never reaches the inbox?
Mailchimp’s shared IP pools deliver around 81% inbox placement. That’s like losing one in five opportunities before your campaign even starts. For a typical mid-market sender, that’s 27,000–31,000 customers never reached each month.
Marketing Cloud operates on dedicated infrastructure, achieving 98% inbox placement — a 17-point advantage that directly translates into real revenue.
At a 2% conversion rate and $50 AOV, that’s nearly $29,000 in monthly revenue recovered, simply by ensuring emails reach their audience.
Marketing Cloud’s volume-based model — $339 AUD/month for 225K sends — keeps costs consistent as you grow.
That alone improves ROI. But the platform also drives measurable gains in:
And because every feature (automation, segmentation, personalization) is included, there are no upgrade traps or “enterprise-only” paywalls.
Mailchimp users often juggle multiple tools to fill its gaps — CRM, analytics, SMS, segmentation plug-ins. Marketing Cloud consolidates everything into one ecosystem.
With deep dive native integrations and real-time behavioural data, you get a full view of your customer journey — from first click to final sale. That makes optimisation automatic, not manual.
And with 24/7 expert support, you’re not stuck in ticket queues when deliverability or automation matters most.
Most teams migrating from Mailchimp to Marketing Cloud see a positive ROI within 60–90 days, thanks to:
It’s not just a platform switch — it’s a revenue unlock.
Mailchimp’s simplicity comes at a cost: limited depth, unpredictable pricing, and lost revenue opportunities.
Marketing Cloud delivers enterprise-grade ROI with small-team simplicity — predictable pricing, high deliverability, smarter automation, and measurable impact.
If your goal is profit, not just presence — that’s where Marketing Cloud starts.